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Dr. Felix Schönbrodt Department Psychology - Motivation and Emotion Ludwig-Maximilian-University (LMU) Munich, Germany http://www.psy.lmu.de/allg2
What skills are required to build simulations of the human brain?
Do you want to build a model of the brain or the model of the mind? These might be quite distinctive goals ...
Motivation vs Goal Oriented Behavior
Your answer relates to flow theory (Csikszentmihalyi, 2010) where the incentives is in the activity itself, not in a goal to be completed. If you search for 'flow' you will find an abundance of references backing up that view.