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Jan
3
comment Best practice to handle double negatives when using the expectancy-value model?
Is there any evidence that this solution will not break the model? Is there any documented empirical support that one could refer to for the conversion of the bipolar likelihood scale when using the expectancy-value model?
Jan
2
comment Best practice to handle double negatives when using the expectancy-value model?
@Chris The $ \ e_i$ is the evaluation of attribute i according to the expectancy-value model (see for example p.97, Ajzen & Fishbein 2010).
Jan
2
comment Best practice to handle double negatives when using the expectancy-value model?
Could you please link to relevant literature that is related to the solution? Also, the $\ e_i$ variable is the evaluation of how important an attribute i is (Ajzen & Fishbein, 2010) and is not related to any likelihood since the scale is unimportant - important. I'll make that more clear in the question.