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Plenty. The elaboration likelihood model compares the efficacy of persuasive argument under various conditions – this wouldn't be worthwhile if its efficacy were zero. Attention plays an important role: if an audience is inattentive, the semantic content of an argument may matter less than other factors involved in persuasion. Reactance is also relevant in ...


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Yes. Clare W. Graves was a contemporary of Maslow. He and Maslow used to go back and forth – as Graves thought Maslow's theory was incomplete (too closed). At the end, Maslow agreed with Graves. Graves died before much of his work was really accepted. Cowan and Beck carried on his work. It is, in my humble opinion, the most brilliant explanation for ...



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