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A study that used the field setting you describe is done by Bateson et al. (2006). As for the mechanism, they write: we believe that images of eyes motivate cooperative behaviour because they induce a perception in participants of being watched. Although participants were not actually observed in either of our experimental conditions, the human ...


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Crash made a great point that discusses why people won't admit error to others. But it isn't just about social desirability. To explain why people WILL admit error to a computer? It's also about personal affirmation and self-direction. Cognitive dissonance - that stubborn attitude an individual will get after making a choice - can be blamed (in part) ...



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