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You may find some explanation from the research done for attention. In the most famous experiment done by Simon and Chabris 1999 (see video), participants inhibited irrelevant information that was not related to the task of counting passes. When you are performing a task, you pay attention to what is relevant to the task, and inhibit irrelevant internal and ...


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I'd like to share an observation from a personal experiment, loosely based on creative thinking exercises I've read about "somewhere". Over a course of 21 days, I was looking for innovative products in the world around me. I took pictures of them using my iPhone, and then did a short writeup about what problem this innovation is trying to solve and why I ...



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