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As a neuroscientist, I would be highly doubtful of any neuroscientific 'evidence' about this phenomenon (if it exists). In fact, I think there is no reason to look further than the mere exposure effect: The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with ...


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I read in a recent news article that one of the main predictors of party allegiance was which party had a president in the White House during the respondents 'formative' years. However, I am unable to find neither the news article nor the study it was reporting on. If that were true, though, any current poll taken in isolation would simply reflect political ...


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“Show me a young Conservative and I'll show you someone with no heart. Show me an old Liberal and I'll show you someone with no brains.” - Winston Churchill So in this sentence we could suspect there is something connected with intelligence and emotions (and part of brains related to thos phenomena) I will add to above that there should be something in ...



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