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Firstly, we need to draw the difference between a need and a belief. Needs are what everybody really wants, and beliefs are the vehicles which people meet those needs. For example, everybody has a need to feel significant or unique, but the way that person goes about doing that is based on their beliefs. To some people, robbing a bank in their mind will ...


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Plenty. The elaboration likelihood model compares the efficacy of persuasive argument under various conditions – this wouldn't be worthwhile if its efficacy were zero. Attention plays an important role: if an audience is inattentive, the semantic content of an argument may matter less than other factors involved in persuasion. Reactance is also relevant in ...


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Are there any existing personality theories (that are being researched), that could one day be backed up by scientific research? Jung's two Attitude Types and four functions have been the study of some research attempting to find a physical basis in the brain. In the misnamed book The Introvert Advantage, Chapter III, The Emerging Brainscape: Born to ...


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The Enneagram Personality Theory is a non-trait-based personality theory that could be (though, to my knowledge, hasn't yet been) evidenced in a predictive manner through scientific research. Many authors exist, but Riso and Hudson are the ones who bring it from a quasi-spiritual concept to a contemporary personality theory. The concept posits that there ...



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