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I never knew the name for this before and used to just call it "awareness bias"; however, upon reading your question, I did a little bit of digging on Wikipedia and found out about the mere exposure effect, also known as the "familiarity principle" in social psychology. My other source was this page.


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If you want to change other's people beliefs you will have to work hard on yourself before. Start by reading this page from Wikipedia: How to Win Friends and Influence People. PS: the one who wrote the book was also the mentor of Warren Buffet. This guy has become millionaire.



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