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I never knew the name for this before and used to just call it "awareness bias"; however, upon reading your question, I did a little bit of digging on Wikipedia and found out about the mere exposure effect, also known as the "familiarity principle" in social psychology. My other source was this page.


If you want to change other's people beliefs you will have to work hard on yourself before. Start by reading this page from Wikipedia: How to Win Friends and Influence People. PS: the one who wrote the book was also the mentor of Warren Buffet. This guy has become millionaire.

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