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Lighting in the store makes a lot of difference. Though there isn't much incandescent any more, florescent bulbs vary. The reflective properties of the area matter, too. My biggest problem is matching socks having a brown component with my clothes. Under one light they're brown. Under another light they're green. When I get to work I'm dismayed. Also, ...


The issue is probably the same as with fruits. Different lights produce different appearance. LED light has been shown to produce daylight appearance. I however can't find a high quality source. http://news.discovery.com/human/led-lights-grocery-shopping-110308.htm


It's difficult to say why this happened in your particular situation, but one contributing factor may be that color perception is relative. How a particular color is perceived depends on the surrounding colors. The best way to demonstrate this is through an optical illusion: It looks like there are two different color hearts, but all of the hearts are ...

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