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The words we use have no inherent capacity to evoke negative or positive affect. Instead, how we appraise, reappraise, attend to, and reflect on those words determines our affective response (e.g., Gross, 1998; Siemer, Mauss, & Gross, 2007). For example, you could tell one person "You are stupid" and he/she might become extremely upset. You could tell ...

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