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"Color codes" would be most often arbitrary, or depend on culture. "Blue means friendly and calm " is absolutely arbitrary. Naturally, it does not mean we take the opposite for the "meaning". Colors are not words, and there is not any "official" or standardized color interpretation. I simply like blue, but to think about it, I would say it has to be it ...


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Not really, that would be too easy! Because there are several factors which can influence the emotion from the color. I have several in mind: One of them is cultural background, as norms and habits, and thus cultural value, meaning, may change between people for a same color (interindividual differences). Another one is context, as color preference may be ...


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I think we can respond to something reflexively long before fear has a chance to happen. If you almost stumble, your body responded, perhaps even by spinal reflex, before the "news" had even reached your brain. Walking is conditioned by years of practice, including practice almost falling. We get better and better at not falling, otherwise things like ...



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