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This is quite a broad question, and the feasibility of any answer will depend on the time and resources available for performing a demonstration, assuming the objective isn't just to present a summary of existing research. A relatively simple principle to demonstrate in a risk management context would be the framing effect, whereby the emphasis on gain or ...


This is pretty close to being a classic example of a framing effect (wikipedia), originally described in the literature by Tversky & Kahneman (1986). In essence, our subjective valuation of a choice or outcome isn't invariant, as economic theory says it should be, but instead is influenced by contextual effects, such as riskiness, and if the outcome is ...


Grabner-Kräuter et al (2003) suggest that Lack of trust is one of the most frequently cited reasons for consumers not purchasing from Internet vendors. References Grabner-Kräuter, S., & Kaluscha, E. A. (2003). Empirical research in on-line trust: a review and critical assessment. International Journal of Human-Computer Studies, 58(6), 783-812. ...


I asked the same question in the private beta of the newly open Economics.SE and got some interesting answers. You can check them out at http://economics.stackexchange.com/questions/95/experiments-contradicting-the-expected-utility-model

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