Hot answers tagged economics
If that same effect is happening with the "99% fat free" labeling, consumers would over-perceive the amount of fat I think you are misunderstanding the desired effect here. I don't see how "99% fat free" would lead to the impression that a product contains a lot of fat. My read is, "This is 99% fat free! That's really good!" as opposed to "1% fat" which ...
The experiment you are referring to is usually called the ultimatum game, and was first experimentally tested by Güth, Schmittberger, and Schwarze in 1982 .  Güth, Werner, Rolf Schmittberger, and Bernd Schwarze. "An experimental analysis of ultimatum bargaining." Journal of Economic Behavior & Organization 3.4 (1982): 367-388. PDF
This is just an elaboration on my comment that Sanford et al (2002) might be relevant to the question. If you don't have access Tony Sanford indicates that "To obtain a copy of any of these papers, please email." The study reports three experiments. In experiment 2 they found experimentally that there was a preference for the "% fat free" format. ...
Bystander Effect The Bystander Effect could be your answer. The more people, the less personal responsibility. Person gets assaulted and mugged on a crowded street in broad daylight, nobody calls the cops. Software bugs slow company productivity almost to a halt, many employees, nobody reports the problem. Tragedy of the Commons The tragedy of the ...
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