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This is pretty close to being a classic example of a framing effect (wikipedia), originally described in the literature by Tversky & Kahneman (1986). In essence, our subjective valuation of a choice or outcome isn't invariant, as economic theory says it should be, but instead is influenced by contextual effects, such as riskiness, and if the outcome is ...


It seems that despite the idea's intuitive appeal, the evidence is currently mixed with respect to whether loss aversion can explain dollar cost averaging strategies. Most research I can find seems to be financial and normative, pertaining to whether the strategy performs well more than behavioral and descriptive concerns for why people engage in the ...


In alignment with the question author's commentary refinement, "It would already be a nice and useful answer if there was -any- clue on -any- type of happiness.":I submit: Stevenson, Betsey, and Justin Wolfers. "Subjective Well-Being and Income: Is There Any Evidence of Satiation?" American Economic Review 103.3 (2013): 598-604. Web. Abstract Many ...


I asked the same question in the private beta of the newly open Economics.SE and got some interesting answers. You can check them out at http://economics.stackexchange.com/questions/95/experiments-contradicting-the-expected-utility-model

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