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This is pretty close to being a classic example of a framing effect (wikipedia), originally described in the literature by Tversky & Kahneman (1986). In essence, our subjective valuation of a choice or outcome isn't invariant, as economic theory says it should be, but instead is influenced by contextual effects, such as riskiness, and if the outcome is ...


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It seems that despite the idea's intuitive appeal, the evidence is currently mixed with respect to whether loss aversion can explain dollar cost averaging strategies. Most research I can find seems to be financial and normative, pertaining to whether the strategy performs well more than behavioral and descriptive concerns for why people engage in the ...


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In alignment with the question author's commentary refinement, "It would already be a nice and useful answer if there was -any- clue on -any- type of happiness.":I submit: Stevenson, Betsey, and Justin Wolfers. "Subjective Well-Being and Income: Is There Any Evidence of Satiation?" American Economic Review 103.3 (2013): 598-604. Web. Abstract Many ...


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I asked the same question in the private beta of the newly open Economics.SE and got some interesting answers. You can check them out at http://economics.stackexchange.com/questions/95/experiments-contradicting-the-expected-utility-model



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