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The answer I was searching for is Creeping Normality. It fits better examples and has a clearer definition for what I was attempting to express. Creeping normality refers to the way a major change can be accepted as the normal situation if it happens slowly, in unnoticed increments, when it would be regarded as objectionable if it took place in a ...


Subjective value is most often manipulated using some sort of incentive structure in attentional studies. Most commonly, the reward is in the form of time or money earned either directly or through 'points.' This is a very simple and common thing to do, so I don't know what you mean by "reproducible details" -- most studies will report little more than ...

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