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Digital Marketing often produces 'content' for users to consume. That content is ment to catch and keep the attention of the user, in an attempt to make the user trust and follow the sender (usually a website or blog). When the user shows engagement like clicking the right buttons, the user will somehow be tempted with some kind of offer (a newsletter, a ...


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How to integrate realistic cognitive models of human behaviour and ecomonic models is an open research question, however to tackle it, it might be helpful to break it into a few more easily answerable sub-questions: What models of human planning with emotional influence exist? There are a number of models in existence that try to capture emotion and ...



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