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This is a cultural/situational phenomenon. I know that in my parents' generation (which grew up with poverty), it is common courtesy to never take the last piece of cake/whatever. The host always has to make sure there's plenty, because 1 piece left means that people are still hungry. Nowadays most people (in my culture and generation) are not so hesitant. ...


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A few options. You could start with an open ended question and then move to closed ended questions for leading brands and perhaps any other options listed in the previously open ended process. You could use an input box that takes text and shows partial matches which people then select (e.g., a bit like in Facebook when selecting a friend)


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it seems that you can use randomization of options to decrease bias. That is, present every respondent with multiple choices but in completely random order. Also, bias might be directly tested on two groups, say A&B. Only difference will be the order of available answers. This manual seems to be very helpful: Handbook of Survey Research, Ch.9 Question ...


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"Building rapport" is not actually A technique, but a general phrase that may cover a whole lot of specific techniques. "Rapport" does not normally occur in scientific contexts, it mostly occurs within anecdotal subjects like sales and NLP. Individual sales techniques and NLP is usually not based on science at all, so they do not care for what is ...



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