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Digital Marketing often produces 'content' for users to consume. That content is ment to catch and keep the attention of the user, in an attempt to make the user trust and follow the sender (usually a website or blog). When the user shows engagement like clicking the right buttons, the user will somehow be tempted with some kind of offer (a newsletter, a ...


There is no ambiguity as such with respect to expectations in those examples. When you buy a Kinder Egg, you know up front you won't know what's in there. In other words, it's perfectly unambiguous that you don't know what to expect from a Kinder Egg.


How to integrate realistic cognitive models of human behaviour and ecomonic models is an open research question, however to tackle it, it might be helpful to break it into a few more easily answerable sub-questions: What models of human planning with emotional influence exist? There are a number of models in existence that try to capture emotion and ...


In economic terms this can also be defined in terms of marginal utility of a thing, experience etc. As soon as you have (enough of) something and/or got used to having it, something novel and/or relativelively scarce that might be useful will seem attractive. Maybe because it's evolutionary fit to strive for the optimal combination to increase pleasure.

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