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12

What is interesting about this phenomenon is that it runs counter to the scarcity principle. Countless research has shown that the more scarce a commodity is, the more desirable it becomes. This is often capitalized on in marketing ("limited edition" and so on). Thus, the last donut should actually be even more attractive than one of many donuts. So ...


4

There are two factors at work in what is being researched: interest and money. Researchers research what they find interesting. So if you can interest someone in your idea, then chances are that they will want to research it. But wether they will actually do that research will depend on wether it seems more interesting to them than what they are currently ...


4

Not really my area of expertise, but I find that a very interesting question and googled a bit for answers. EFL (Entrepreneurial Finance Lab) is a for-profit company claiming to be the market leader in psychometric loan scoring. The company has been spun out of a research project of the Center of International Development at Harvard University. EFL's ...


3

This is a cultural/situational phenomenon. I know that in my parents' generation (which grew up with poverty), it is common courtesy to never take the last piece of cake/whatever. The host always has to make sure there's plenty, because 1 piece left means that people are still hungry. Nowadays most people (in my culture and generation) are not so hesitant. ...


2

I am not aware of any use in using "high audio frequencies" in commercials, but there is a history of making commercials louder (presumably to attract attention). There are laws prohibiting increasing the loudness of commercials (e.g., CALM Act). Increasing the loudness, without remotely adjusting the volume on the TV is not a trivial thing and potentially ...


1

A few options. You could start with an open ended question and then move to closed ended questions for leading brands and perhaps any other options listed in the previously open ended process. You could use an input box that takes text and shows partial matches which people then select (e.g., a bit like in Facebook when selecting a friend)


1

it seems that you can use randomization of options to decrease bias. That is, present every respondent with multiple choices but in completely random order. Also, bias might be directly tested on two groups, say A&B. Only difference will be the order of available answers. This manual seems to be very helpful: Handbook of Survey Research, Ch.9 Question ...


1

"Building rapport" is not actually A technique, but a general phrase that may cover a whole lot of specific techniques. "Rapport" does not normally occur in scientific contexts, it mostly occurs within anecdotal subjects like sales and NLP. Individual sales techniques and NLP is usually not based on science at all, so they do not care for what is ...



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