Hot answers tagged consumer-psychology
9
The problem is that this doesn't fall under any of these conditioning definitions in behaviourism because the store isn't really trying to condition a response. They're just trying to get you to do one thing once. The behavioural techniques you mention are designed so that you get an organism to make a conditioned response spontaneously whenever the ...
7
It is "paradox of choice". See these resources:
The paradox of choice: why more is less By Barry Schwartz (Google Books)
Excerpts from the above book by Barry Schwartz (.doc format)
Positive Psychology in Practice chapter 6 Doing Better but Feeling Worse:
The Paradox of Choice by Barry Schwartz and Andrew Ward (.pdf format)
I actually haven't been able ...
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