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9

The problem is that this doesn't fall under any of these conditioning definitions in behaviourism because the store isn't really trying to condition a response. They're just trying to get you to do one thing once. The behavioural techniques you mention are designed so that you get an organism to make a conditioned response spontaneously whenever the ...


8

It is "paradox of choice". See these resources: The paradox of choice: why more is less By Barry Schwartz (Google Books) Excerpts from the above book by Barry Schwartz (.doc format) Positive Psychology in Practice chapter 6 Doing Better but Feeling Worse: The Paradox of Choice by Barry Schwartz and Andrew Ward (.pdf format) I actually haven't been able ...


8

If that same effect is happening with the "99% fat free" labeling, consumers would over-perceive the amount of fat I think you are misunderstanding the desired effect here. I don't see how "99% fat free" would lead to the impression that a product contains a lot of fat. My read is, "This is 99% fat free! That's really good!" as opposed to "1% fat" which ...


4

This is just an elaboration on my comment that Sanford et al (2002) might be relevant to the question. If you don't have access Tony Sanford indicates that "To obtain a copy of any of these papers, please email." The study reports three experiments. In experiment 2 they found experimentally that there was a preference for the "% fat free" format. ...


4

Sexual attraction has mostly but not only a biological roots. Can this particular woman bear healthy children for me? Do I want this man? Can he be a good father? In a few seconds, someone can evaluate this simply in his/her mind (evaluate such factors as: height, weight, balance, hips, hair, smell, voice, how healthy the person looks, etc.) Also, social ...


1

The 'hardwired' things we value in partners include not only physical and psychological suitability for procreating, but also social status. Thus, any visible indicators that we associate with high status are also perceived as sexy even if they don't have no direct match to anything else, and mass media can affect what properties indicators are perceived ...


1

In HCI terms, which is where I come from, this would probably be called information overload. It is the situation where a person is presented with so much information that they cannot process all of it successfully. In Cognitive terms, the term probably works best because it is caused, I believe, by insufficient short term memory being available to ...



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