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In psychology, we call people's attitudes towards things "preferences", and the emotional experience associated with preference is referred to as "affect", or more specifically, "valence", which is positive or negative. As eluded to in the question, there is a genetic predisposition for certain preferences, such as sugar (sweetness), and some aversions, ...


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I'm not sure if this is what you are looking for, but the big umbrella term in the literature for puzzles like the Tower of Hanoi is problem solving. A Google Scholar search for "tower of hanoi" and "problem solving" generates ~5000 hits. Another related puzzle is the Tower of London, and that Scholar search generates an additional ~5000.


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If I am reading this correctly you are essentially asking where is the consciousness located in the brain. The system would be the RAS (Reticular Activating System) and you can read up it on the good ol' wakapedia. http://en.wikipedia.org/wiki/Reticular_activating_system#Attention I'd also like to note that it is not specific to humans.


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"Building rapport" is not actually A technique, but a general phrase that may cover a whole lot of specific techniques. "Rapport" does not normally occur in scientific contexts, it mostly occurs within anecdotal subjects like sales and NLP. Individual sales techniques and NLP is usually not based on science at all, so they do not care for what is ...



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