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There is a lot of research on rational / conscious thought vs. heuristic / unconscious decision-making, and this research reveals many scenarios where subjects make better decisions when they "trust their gut" rather than "think things through". Check the following resources for examples: ...


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Addressing your first question (like @Josh, I would advice moving the other point to a new question), Morsanya & Handley (2008) (I can't find an open-access copy, sorry) have recently argued that heuristics have to be learned and acquired over time. They presented a group of children aged 5 - 11 with several multiple-choice reasoning tasks, consisting of ...


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I never knew the name for this before and used to just call it "awareness bias"; however, upon reading your question, I did a little bit of digging on Wikipedia and found out about the mere exposure effect, also known as the "familiarity principle" in social psychology. My other source was this page.


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The question is asked – and Arnon's answer is given – based on the assumption that biases play a role only in "momentous" descisions, that is decisions that are relatively rare and can profit from rational consideration. But biases play a constant role in navigating your everyday life. For example, you don't do the Pepsi Challenge every time you buy food. ...



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