Hot answers tagged attitudes
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Culture reference effects
Heine et al (2002) discuss how people in different cultures often answer questions relative to a reference group in their own culture. Thus, for example, if a culture is more collectivistic in general, measured cultural differences may less when people within a culture answer test items relative to their own cultural reference ...
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Computing overall satisfaction
There is discussion in the literature about whether measures of overall satisfaction should be calculated as some form of weighted composite of facet satisfaction where weights are derived from importance ratings.
These debates have been applied to various types of satisfaction including life, job, and customer. In this ...
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