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Digital Marketing often produces 'content' for users to consume. That content is ment to catch and keep the attention of the user, in an attempt to make the user trust and follow the sender (usually a website or blog). When the user shows engagement like clicking the right buttons, the user will somehow be tempted with some kind of offer (a newsletter, a ...


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The answer to this question could be found in the mind-wandering literature (see this for a review). Figure 1 in the paper really nicely depicts the possible situations possible when looking at task engagement and self-generated thought. I'll summarize them here: You are engaged in the task, i.e. attention is focused outwards, and the stimuli you perceive ...



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