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It is relevant because we see it often. New "stuff" is created with golden ratio, so we will see it even more, and it will be even more familiar. People accept and "like" familiar things easier than unfamiliar. Perhaps, for very open minded people, effect would not be so strong.


other answers are helpful but what is missing from them so far is that there seems to be basic golden ratios built into the natural human body proportions eg relative dimensions of body parts, including esp in the face dimensions, which is highly oriented with perception of beauty (but dont have an immediate authoritative/scientific ref for this). not sure ...

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