"Building rapport" is often mentioned as one of the most fundamental sales techniques, but I had a hard time understanding the cognitive mechanism behind this. Is this really a state of awareness that ...
Around the Internet, especially in social media, we see examples of hyperlinks in a common format that has been cynically dubbed "click bait" or "link bait". The idea is that authors publish these ...
Mass-media marketing seems to strongly influence people's beliefs. Are perceptions of beauty and the ideal partner mostly determined by what mass media proposes?
I'm wondering to what extent Social Proof helps the Conversion Rate of websites and marketing. Specifically I'm wondering what effect Social Proof would have on Conversion Rate for a sample task in ...