Is Neuro-marketing proving any success in real work situations, especially with buyers and even sellers.Is the data obtained from Functional Magnetic Resonance Imaging (fMRI)and other cognitive neuro-...
Mass-media marketing seems to strongly influence people's beliefs. Are perceptions of beauty and the ideal partner mostly determined by what mass media proposes?
Parables, fables, myths, whatever you might call them, stories have always been part of human consciousness. Within recent decades, storytelling is recognized as a big component of advertising and ...
In my country neurolinguistic programming (NLP) has become very popular in sales departments. Therefore, I wonder if there are any experiments which examine the contribution of NLP to the sales ...
Why are people more likely to buy articles with a price of \$199, rather than the same (or let's say a slightly better) article for \$200? On which human brain centre is this advertising focused? Is ...
In my experience I tend to find low-fat products labelled as "99% fat free" much more often than the equivalent "1% fat".* Why is this so? To me it seems counter-intuitive, because it reminds me of ...