6
votes
1answer
184 views

Minimizing Halo Error

I'm working with a dataset wherein participants rate five different attributes of six device variants; the attribute ratings different variants are very tightly correlated, suggesting that this ...
10
votes
2answers
363 views

Is it possible to quantify cognitive bias?

We know that bias exists, and that it affects our judgment and perception. This effect has to do with user's experience in life. That experience is taken care of by the brain, and if you counter a ...