Kahneman and Tversky (1979) show findings that can be summarized in this plot: They show that humans dislike losses "more" than they like comparable nominal gains. The results come from a series of ...
Why do many people play Candy Crush without ever buying anything while some spend all their money on it?
I'm trying to understand how free-to-play games like Candy Crush Saga use existing knowledge of the human brain to keep people engaged and how they convince players to pay money for in-game goods. ...
I'm familiar with some research into the subject of gift giving, for example Dan Ariely suggests that giving cash is less effective than buying somebody something. Other studies show that money spent ...
For those unfamiliar with the term Dollar cost averaging (DCA) is an investment strategy for reducing the impact of volatility on large purchases of financial assets such as equities. By ...