Why do many people play Candy Crush without ever buying anything while some spend all their money on it?
I'm trying to understand how free-to-play games like Candy Crush Saga use existing knowledge of the human brain to keep people engaged and how they convince players to pay money for in-game goods. ...
Kahneman and Tversky (1979) show findings that can be summarized in this plot: They show that humans dislike losses "more" than they like comparable nominal gains. The results come from a series of ...
If my understanding of expected utility theory is correct, it is rational for a decision maker to have subjective utilities for objective consequences. For example, it can be rational for a ...
I'm familiar with some research into the subject of gift giving, for example Dan Ariely suggests that giving cash is less effective than buying somebody something. Other studies show that money spent ...