2
votes
0answers
40 views

Need a definition of Cognitive Simplicity (or Complexity) that would appeal to a wide audience

Everyone in my organization wants to make our products & website as simple as possible for our customers. My concern is that "simple" means different things to different people. I'm looking for a ...
7
votes
3answers
198 views

Why prefer “99% fat free” to “1% fat”?

In my experience I tend to find low-fat products labelled as "99% fat free" much more often than the equivalent "1% fat".* Why is this so? To me it seems counter-intuitive, because it reminds me of ...
9
votes
1answer
131 views

Bias towards purchasing tangible vs virtual goods

People may have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. Is ...
12
votes
2answers
812 views

What is the term for when too many choices results in inability to decide?

A common problem is that when offered too many choices, consumers give up and make no choice. Too many options results in no sale where fewer options might have resulted in more sales. It's like the ...