The study of consumer behavior: why and how people making purchasing decisions.
9
votes
0answers
113 views
What is the effect of Social Proof on Conversion Rate?
I'm wondering to what extent Social Proof helps the Conversion Rate of websites and marketing.
Specifically I'm wondering what effect Social Proof would have on Conversion Rate for a sample task in ...
7
votes
0answers
91 views
Bias towards purchasing tangible vs virtual goods
People have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. There is a ...
4
votes
0answers
52 views
The effect of lifestyle photography on sales conversion rates
I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question:
Do customers ...
2
votes
0answers
64 views
How effective are high audio frequencies in commercials in getting audience attention?
Does anyone know of a peer reviewed article that describes how commercials will often contain high audio frequencies in order to attract the viewer's attention?
Referrals to commercials using any ...
