The study of consumer behavior: why and how people making purchasing decisions.

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The effect of lifestyle photography on sales conversion rates

I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question: Do customers ...
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43 views

Why does clickbait use numbers?

Around the Internet, especially in social media, we see examples of hyperlinks in a common format that has been cynically dubbed "click bait" or "link bait". The idea is that authors publish these ...
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Steady State Topography and Advertising/Preference: Weaknesses? Criticism?

Steady-state topography is a derivation of EEG/ERPs using an evoked potential to an ongoing oscillating stimuli called the steady state visually evoked potential (SSVEP). Variations in the phase ...
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Need a definition of Cognitive Simplicity (or Complexity) that would appeal to a wide audience

Everyone in my organization wants to make our products & website as simple as possible for our customers. My concern is that "simple" means different things to different people. I'm looking for a ...
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How effective are high audio frequencies in commercials in getting audience attention?

Does anyone know of a peer reviewed article that describes how commercials will often contain high audio frequencies in order to attract the viewer's attention? Referrals to commercials using any ...
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Is rapport a cognitive phenomenon?

"Building rapport" is often mentioned as one of the most fundamental sales techniques, but I had a hard time understanding the cognitive mechanism behind this. Is this really a state of awareness that ...