The study of consumer behavior: why and how people making purchasing decisions.

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The effect of lifestyle photography on sales conversion rates

I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question: Do customers ...
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Why does clickbait use numbers?

Around the Internet, especially in social media, we see examples of hyperlinks in a common format that has been cynically dubbed "click bait" or "link bait". The idea is that authors publish these ...
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Steady State Topography and Advertising/Preference: Weaknesses? Criticism?

Steady-state topography is a derivation of EEG/ERPs using an evoked potential to an ongoing oscillating stimuli called the steady state visually evoked potential (SSVEP). Variations in the phase ...
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Need a definition of Cognitive Simplicity (or Complexity) that would appeal to a wide audience

Everyone in my organization wants to make our products & website as simple as possible for our customers. My concern is that "simple" means different things to different people. I'm looking for a ...
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Is rapport a cognitive phenomenon?

"Building rapport" is often mentioned as one of the most fundamental sales techniques, but I had a hard time understanding the cognitive mechanism behind this. Is this really a state of awareness that ...
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16 views

Simple cognitive model for a customer

I'm trying to model the cognitive model of a customer buying a product for the purposes of building an agent based model. I wish to devise a model that takes as parameters $\rm product_1,\ ...
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Do people prefer to buy items from bigger stores vs. smaller stores?

Do people prefer to buy items from bigger stores rather than from smaller stores, even if prices are the same in both? I'm just trying to make a case to my boss about a software product, and I'm ...