The study of consumer behavior: why and how people making purchasing decisions.

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116 views

Bias towards purchasing tangible vs virtual goods

People may have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. Is ...
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76 views

The effect of lifestyle photography on sales conversion rates

I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question: Do customers ...
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82 views

Steady State Topography and Advertising/Preference: Weaknesses? Criticism?

Steady-state topography is a derivation of EEG/ERPs using an evoked potential to an ongoing oscillating stimuli called the steady state visually evoked potential (SSVEP). Variations in the phase ...
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25 views

Need a definition of Cognitive Simplicity (or Complexity) that would appeal to a wide audience

Everyone in my organization wants to make our products & website as simple as possible for our customers. My concern is that "simple" means different things to different people. I'm looking for a ...
2
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75 views

How effective are high audio frequencies in commercials in getting audience attention?

Does anyone know of a peer reviewed article that describes how commercials will often contain high audio frequencies in order to attract the viewer's attention? Referrals to commercials using any ...