The study of consumer behavior: why and how people making purchasing decisions.

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Is the VALS framework still relevant to market segmentation?

The VALS framework stands for ("Values, Attitudes And Lifestyles") [and] is a proprietary research methodology used for psychographic market segmentation. Is VALS still relevant, outdated or ...
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Why does clickbait use numbers?

Around the Internet, especially in social media, we see examples of hyperlinks in a common format that has been cynically dubbed "click bait" or "link bait". The idea is that authors publish these ...
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Need a definition of Cognitive Simplicity (or Complexity) that would appeal to a wide audience

Everyone in my organization wants to make our products & website as simple as possible for our customers. My concern is that "simple" means different things to different people. I'm looking for a ...
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221 views

Steady State Topography and Advertising/Preference: Weaknesses? Criticism?

Steady-state topography is a derivation of EEG/ERPs using an evoked potential to an ongoing oscillating stimuli called the steady state visually evoked potential (SSVEP). Variations in the phase ...
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The effect of lifestyle photography on sales conversion rates

I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question: Do customers ...
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Consumer vs creator, what are the differences?

Creators create, consumers consume what has been created. Consumers watch TV, creators write the script. Consumers play the game, creators design and make the game. There are all kinds of creators ...