I'm wondering to what extent Social Proof helps the Conversion Rate of websites and marketing. Specifically I'm wondering what effect Social Proof would have on Conversion Rate for a sample task in ...
People have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. There is a ...
I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question: Do customers ...
Does anyone know of a peer reviewed article that describes how commercials will often contain high audio frequencies in order to attract the viewer's attention? Referrals to commercials using any ...