The study of consumer behavior: why and how people making purchasing decisions.

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Why do people want what they don't have now?

There are many examples of people wanting what they don't have. For example, a single man may want to have a girlfriend, but after some time of having a girlfriend, he may want to be single again. Or ...
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How can psychometric or behavioural tests be used in banking to evaluate creditworthiness?

Suppose an entrepreneur or borrower with little credit or business history goes to a bank or some financial institution to borrow money. Banks can use, as an alternative to a credit or business ...