The study of consumer behavior: why and how people making purchasing decisions.

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How can psychometric or behavioural tests be used in banking to evaluate creditworthiness?

Suppose an entrepreneur or borrower with little credit or business history goes to a bank or some financial institution to borrow money. Banks can use, as an alternative to a credit or business ...
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330 views

Has there been any serious research on subliminal messaging?

I certainly don't question the existence of subliminal perception which has been demonstrated many times in priming studies like those of Daniel Schacter and many others, nor do I reject the notion of ...
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Which study\studies say that customers prefer exclusivity to pleasantries?

I remember reading about research saying that customers prefer retail stores that feel exclusive, rather than pleasant stores that accept everyone. The conclusion was along the lines that the most ...