There are many examples of people wanting what they don't have. For example, a single man may want to have a girlfriend, but after some time of having a girlfriend, he may want to be single again. Or ...
Suppose an entrepreneur or borrower with little credit or business history goes to a bank or some financial institution to borrow money. Banks can use, as an alternative to a credit or business ...
I remember reading about research saying that customers prefer retail stores that feel exclusive, rather than pleasant stores that accept everyone. The conclusion was along the lines that the most ...