9
votes
1answer
131 views

Bias towards purchasing tangible vs virtual goods

People may have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. Is ...
6
votes
1answer
85 views

What type of behaviour is showing, but withholding, a reward?

A specific example of what I mean is: when you go shopping at a supermarket with a loyalty card system, and you do not participate, the receipt say something along the lines of If you had a ...
12
votes
2answers
846 views

What is the term for when too many choices results in inability to decide?

A common problem is that when offered too many choices, consumers give up and make no choice. Too many options results in no sale where fewer options might have resulted in more sales. It's like the ...