People have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. There is a ...
A specific example of what I mean is: when you go shopping at a supermarket with a loyalty card system, and you do not participate, the receipt say something along the lines of If you had a ...
A common problem is that when offered too many choices, consumers give up and make no choice. Too many options results in no sale where fewer options might have resulted in more sales. It's like the ...