7
votes
3answers
198 views

Why prefer “99% fat free” to “1% fat”?

In my experience I tend to find low-fat products labelled as "99% fat free" much more often than the equivalent "1% fat".* Why is this so? To me it seems counter-intuitive, because it reminds me of ...
2
votes
0answers
75 views

How effective are high audio frequencies in commercials in getting audience attention?

Does anyone know of a peer reviewed article that describes how commercials will often contain high audio frequencies in order to attract the viewer's attention? Referrals to commercials using any ...
4
votes
0answers
76 views

The effect of lifestyle photography on sales conversion rates

I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question: Do customers ...