Tagged Questions
7
votes
0answers
91 views
Bias towards purchasing tangible vs virtual goods
People have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. There is a ...
10
votes
2answers
384 views
What is the term for when too many choices results in inability to decide?
A common problem is that when offered too many choices, consumers give up and make no choice. Too many options results in no sale where fewer options might have resulted in more sales. It's like the ...
