The study of consumer behavior: why and how people making purchasing decisions.
2
votes
0answers
64 views
How effective are high audio frequencies in commercials in getting audience attention?
Does anyone know of a peer reviewed article that describes how commercials will often contain high audio frequencies in order to attract the viewer's attention?
Referrals to commercials using any ...
4
votes
0answers
49 views
The effect of lifestyle photography on sales conversion rates
I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question:
Do customers ...
7
votes
0answers
90 views
Bias towards purchasing tangible vs virtual goods
People have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. There is a ...
6
votes
1answer
77 views
What type of behaviour is showing, but withholding, a reward?
A specific example of what I mean is: when you go shopping at a supermarket with a loyalty card system, and you do not participate, the receipt say something along the lines of
If you had a ...
10
votes
2answers
377 views
What is the term for when too many choices results in inability to decide?
A common problem is that when offered too many choices, consumers give up and make no choice. Too many options results in no sale where fewer options might have resulted in more sales. It's like the ...
9
votes
0answers
112 views
What is the effect of Social Proof on Conversion Rate?
I'm wondering to what extent Social Proof helps the Conversion Rate of websites and marketing.
Specifically I'm wondering what effect Social Proof would have on Conversion Rate for a sample task in ...
