Does anyone know of a peer reviewed article that describes how commercials will often contain high audio frequencies in order to attract the viewer's attention? Referrals to commercials using any ...
I work for a large UK-based clothing retailer. After some initial customer testing with our product details page (on our website) there has been some debate on the following question: Do customers ...
People have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. There is a ...
A specific example of what I mean is: when you go shopping at a supermarket with a loyalty card system, and you do not participate, the receipt say something along the lines of If you had a ...
A common problem is that when offered too many choices, consumers give up and make no choice. Too many options results in no sale where fewer options might have resulted in more sales. It's like the ...
I'm wondering to what extent Social Proof helps the Conversion Rate of websites and marketing. Specifically I'm wondering what effect Social Proof would have on Conversion Rate for a sample task in ...