We know that situations that induce cognitive dissonance cause a variety of interesting behaviors in humans. But do we know why relieving cognitive dissonance is such a powerful motivator? What ...
The Ben Franklin effect is the phenomena that if a person does a favor toward another person, there is an increased likelihood that the person will do another favor for that person. The same is true ...
Given the following hypothetical situation: An individual discovers that his girlfriend has cheated on him, but decides to continue to date her after she assures him that she will not do it again. ...