The creation of rationale to alleviate psychological discomfort caused by the evidence presented by facts that contradict beliefs and ideas that the individual is reluctant to reevaluate.

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What are the possible causes of pettiness?

There is a question about pettiness Is it possible to quantify 'pettiness' in a personality? Which gives a good example of how some people can focus on seemingly unimportant issues, when ...
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The Ben Franklin effect and cognitive dissonance

The Ben Franklin effect is the phenomena that if a person does a favor toward another person, there is an increased likelihood that the person will do another favor for that person. The same is true ...