The creation of rationale to alleviate psychological discomfort caused by the evidence presented by facts that contradict beliefs and ideas that the individual is reluctant to reevaluate.

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Cognitive Dissonance [closed]

Given the following hypothetical situation: An individual discovers that his girlfriend has cheated on him, but decides to continue to date her after she assures him that she will not do it again. ...
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The Ben Franklin effect and cognitive dissonance

The Ben Franklin effect is the phenomena that if a person does a favor toward another person, there is an increased likelihood that the person will do another favor for that person. The same is true ...