We know that situations that induce cognitive dissonance cause a variety of interesting behaviors in humans. But do we know why relieving cognitive dissonance is such a powerful motivator? What ...
Given the following hypothetical situation: An individual discovers that his girlfriend has cheated on him, but decides to continue to date her after she assures him that she will not do it again. ...
The Ben Franklin effect is the phenomena that if a person does a favor toward another person, there is an increased likelihood that the person will do another favor for that person. The same is true ...