a pattern of deviation in judgment that occurs in particular situations, leading to perceptual distortion

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Why is it easier to search memory for words starting with a particular letter than for words with that letter in a later position?

Tversky & Kahneman (1974) asserts that it is so, and some scrabble-playing experience convinces me that it's true. However, I've never seen an explanation of why it is true. I assume it has ...
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What cognitive principle is behind loss (without aversion)

The loss aversion bias refers to a strong preference to avoid loss than to acquire a similar gain. My question is, when there is no gain to compare to, what cognitive principle is behind our dismay ...