Why is it easier to search memory for words starting with a particular letter than for words with that letter in a later position?
Tversky & Kahneman (1974) asserts that it is so, and some scrabble-playing experience convinces me that it's true. However, I've never seen an explanation of why it is true. I assume it has ...
The loss aversion bias refers to a strong preference to avoid loss than to acquire a similar gain. My question is, when there is no gain to compare to, what cognitive principle is behind our dismay ...