4
votes
1answer
86 views

Do we only hear what we want to hear?

When I Google this, the results are about misinterpreting what we hear to suit what we want or expect. However, I'm interested to know if we ignore specific things we hear and focus on things we are ...
2
votes
0answers
75 views

How effective are high audio frequencies in commercials in getting audience attention?

Does anyone know of a peer reviewed article that describes how commercials will often contain high audio frequencies in order to attract the viewer's attention? Referrals to commercials using any ...