Most major league sports have some form of tournament bracket where there are several rounds of elimination before a winner is determined. In most of them, the winning team is undefeated over the course of the whole tournament.
This question considers the losers and their fans. Specifically, do fans of a losing team prefer that the team which beat them go on to be the overall winners (the "We lost to the best" scenario) or that the winning team lose in the next round (the "Revenge" scenario)?
Have there been any studies of this? Is there a difference between the attitude of the losing team's players and the losing team's fans?