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I'm creating a game, and I would like to know what research I can consult to make it more "addicting".

The game is a casual one, like Candy Crush, Angry Birds, etc

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I've modified your title to ask about what you are actually after. Seeking the "best" addiction studies is not really answerable and is too broad. – Chuck Sherrington May 24 '14 at 15:43
    
thanks for the help! – Filipe Ferminiano May 24 '14 at 15:45
    
I think it's an interesting question, I know there's been a lot of work done on it, I just don't have any references handy. – Chuck Sherrington May 24 '14 at 15:46

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