Research: Tendency to “follow” versus “self-expression”

I am trying to research attitude towards task completion and tendency between "follow" and "self-expression". But, as you can see, I am not hitting to correct keywords to get the results I want.

The scenario is this:

Given that a person is assigned a task to be completed and an example of the completed task outcome is available for reference but not the method or procedure. To complete the task, the person may choose to reproduce the outcome to the best of his/her ability, or to self-express and come up with their own variation. What are the factors that determine the tendency to follow or self-express?

Examples:

Task: Draw a house
Reference: A photograph of a house.

Task: Design a credit card application form.
Reference: An existing credit card application form from another bank.