The initial report of men finding women more attractive in red or even with a red background on a photo did receive a lot of press. However, the study has since been done in reverse. Women tend to find red more attractive on men as well... or even with a red background on their photo.
Red, rank, and romance in women viewing men.
Elliot, Andrew J.; Niesta Kayser, Daniela; Greitemeyer, Tobias; Lichtenfeld, Stephanie; Gramzow, Richard H.; Maier, Markus A.; Liu, Huijun
Journal of Experimental Psychology: General, Vol 139(3), Aug 2010, 399-417. doi: 10.1037/a0019689