People have very little hesitation in spending $3 on a coffee once a week, but when it comes to buying things online, such as virtual goods or services, they are often much more reluctant. There is a block when it comes to buying things online. My question is:
- Why is this?
- Is there a name for this phenomenon?
Once that is established, then
- How can someone selling something online (e.g. an online service provider or a software company) get around this and make customers less hesitant when shopping online?